I’m like everyone who is on Tiff’s list; I like to read her emails and blog posts. I’ve been following her, because like you, I appreciate her honesty and her smarts and Honey. 🙂 I read her reviews with interest and follow along to see how they work out for her. And yes, I also purchase the products she’s reviewing when they look like they’ll be a good fit with my online game plan.
One day I found myself, or rather, my product, Become a PLR Writer on the other end of one of Tiff’s reviews. Gulp. It was my turn to be on the hotseat! I did a quick mental scan of what I knew were sticking points with Tiff…
- Sales page not over the top and smarmy? I think I’m good there but I reread it to be sure. Yep, no false promises. In fact, I probably lose sales because it’s not hypey enough by some marketers’ standards.
- Good product? I sure hope so because I’m passionate about the topic and I feel like I can help people.
- Honest and transparent marketer? I really try because this is certainly a sticking point with me too.
So I felt pretty good about my product, and I’m always here to help if someone has questions or gets stuck. Why was I feeling squirmy and anxious? Well, even though I’d been making consistent sales and the feedback had been positive, Tiffany held the power to immediately sink the ship I was cruising on. It made me feel as insecure as I did when I first started IM in 2007 or when I asked that cute boy to the Sadie Hawkins dance in, ahem, 1978.
If Tiff didn’t like the ebook then the sales would probably slow to a trickle, but worse than that, I’d feel like I failed people. And come on! What were the chances a competitor’s product would get a favorable review? I wonder if she understands her position as All Powerful Reviewer?
Okay, I found my big girl panties (as Tiff likes to say) and read the reviews one by one as well as the comments. There are two ways you can go when you’re on the review hotseat… the low road where you deny and argue every issue brought up, get defensive, stop returning emails, call your buddies in to support you and bad mouth the reviewer.
OR you can take the high road and first of all – listen – to what everyone says, then consider all input because they’re giving you GOLD and ideas on how you can make your product better.
This being on the opposite side of the whole review process has been quite educational for me. Feedback is valuable. Willingness to adapt is necessary. My thanks to Tiff for the exposure and the chance to grow.
Plus, I learned a HUGE marketing tip that I don’t think she even knows she taught me!
I’d like to encourage anyone who has never made a product to do it. While you might not know all the technical details or the marketing ropes, you do know enough about something to create a product around it. Then ask a marketer to do a review of it! Do, experience, learn from actually doing, and you’ll reach higher levels of success each time.