Hi everyone! Today’s lesson is a common one where many people want to go into Internet Marketing (whatever niche) and get down on the whole process because they keep feeling like they won’t be unique enough. Why would someone want to buy your product?
So let’s talk about that. Here’s my vlog and then text below…
Here’s what I have to say about this dilemma:
Let’s Get Real First
A marketplace is a marketplace because there’s competition. Who the hell wants ONE seller to buy from? I don’t want one car to choose from, or one burger or one design of house. I want a plethora of options – I love choice!
When it comes to info products, I never, ever, ever EVER buy just one product. Not with motivational books, Amazon tutorials, Squidoo guides, – NOTHING. I buy many.
Each one has a different nugget in it for me that I pick out, dust off on my shirt, and stick in my pocket to add to my treasure box later. That treasure box houses every bit of knowledge I’ve amassed over the years since I’ve been doing this.
Every teacher teaches the same basic information – how to succeed on Amazon. But they all have slightly different ways to teach it. Take Squidoo for example. I teach it a different way than Erica does – but I liked her research methods.
Imagine if I only ever took ONE course on a topic. I’d be pretty stagnant. When I was pregnant for the first time, I had a stack of pregnancy books. I don’t just want ONE book. And I found that sometimes, even with a good comprehensive fact book, I didn’t enjoy it as much as another one that was maybe less thorough. Maybe the author had a better personality.
Look at what happened with my own personal self help crap yesterday – Craig sent me links to a female speaker who did NOT resonate with me. It was her voice, her delivery. It turned me off. Yet Tony Robbins or Craig can say the same type of thing and BINGO! I absorb it.
You have to feel likeable. Everyone has an audience that likes them better than they like other people. Even me. And some people look at you guys and think, “Oh she’s so annoying, how can you even VISIT her blog?”
You’ll have that too with your products. People will want what YOU have to offer. Because of your style. Because they found a nugget in your book that someone else didn’t have OR didn’t explain the same way – and your way clicked with them.
Logically, I’ve just explained to you why buyers don’t just buy one product. And you’re probably still sitting there wondering how yours will be any different.
Well you don’t plan to buy someone else’s product and rewrite it in your own words, do you? Because then you’re a scumbag and I don’t have scumbags here. So that can’t be it.
You aren’t acting phony and trying to act like someone else’s personality, are you? You’re going to use your own language and personality, yes? Because if so, then your product will be 100% unique.
Mama Red (with her fabulous Southern lady style) could teach blogging in a different way than Buddy (with his prime time coast to coast flare) who would teach it different from Yoan (with his fun, gossip, full of laughter ways).
Think about my Ghostwriting Cash product. I not only teach “how to build a ghostwriting business,” but I teach you the scumbag tactics buyers will use on you – and how to turn the tables and protect yourself. Another ghostwriting course might be less blunt and “exposing” and more educational.
One more thing. What if you’re the FIRST person someone encounters with this information? Ever consider that? Maybe they don’t have anything to compare it to anyway.
Homework to Get Over Your Excuses
To me, the fear (and yes, I once had it too) of needing to make sure you’re unique to everything out there is just an excuse.
1. Think of a topic where you have either bought several products or studied different blogs. It could be how to make money on Squidoo, how to blog, how to make money with AdSense, how to lose weight, how to get over depression – anything!
2. Write down the list of those people who taught it – authors, Internet Marketers, bloggers, etc.
3. Beside each name, I want you to say what it is that you liked about that particular person’s lessons. It could be their sense of humor, the way they detail everything step-by-step, the format they use to teach, etc. Notice how they all bring something slightly different to the table – even when they all are teaching basically the same type of stuff.
4. Now, if you have a product idea, I want you to list your name along with a few of your competitors. They could be product sellers or bloggers – whatever. Write down differences that you know of between yourself and them.
- Do you use video and they don’t?
- Do you have a blunt, honey badger attitude and they’re soft and mild?
- Do you plan to give extreme step-by-step screen shots and detail and they’re more “overviewish?”
When you get into the product creation process, you’ll see that you CAN set yourself apart in delivery and style – and there will ALWAYS be some nuggets that you share that others don’t. Sometimes you have to do the exercises like the one above to realize that you are unique.
Hell, I have a PLR course but I loved taking Peggy Baron’s course, too because she taught it differently! We all can learn from each other.