Hi everyone! This is a common question I get from students of Ghostwriting Cash. People always ask if they should put their college education information in there, etc.
First, I want to emphasize the three MOST important qualifications any marketer is seeking when they go to find a freelancer. They are:
1. Price - Can you match their budget? If you’re the best writer in the world but way out of their price range, it won’t do them any good. So this is a prime concern for them.
2. Quality - Is your writing decent? I have to laugh at how many crappy writers feel like they’re the next Shakespeare yet the good writers are so down on themselves, wondering if they’re good enough. Well if you care about your content, chances are you’re WAY ahead of the rest of the pack.
3. Understanding of Marketing -They’re not asking you to be a pro here, but understanding the basics of marketing – enough to write a thorough “how to” eBook, for example, will help them feel confident that they’re in good hands. It doesn’t have to be every nitty gritty detail, but knowing what affiliate marketing is, and what an eBook is - that’s a good start.
So for an About Me page, when experience is lacking, play up those three points above. Make your About page primarily about THEM, really. What YOU can do for THEM.
Let me show you an example – if I were someone who had no experience:
Every marketer needs a freelance connection that puts their needs first. I’m here to ensure that you get the best quality content at a price you can afford.
I can meet all of your niche needs – from dog training to wealth building or relationships. I’ve created a few short sample pages so that you can gauge my style and if you feel we’re a good fit, then I’ll be happy to discuss your project specs with you.
Then go into the detail about what you offer…
All of my content is 100% original. I research a multitude of resources and them compile a creation just for you – something that you’ll be proud to have your name on once you take ownership of the content.
I always meet my deadlines and can hope to gain you as a long-term customer where I can provide assistance with your content needs as you grow your business in the future.
And then just tell them where to order…
You could also include your specs about font size, spacing, etc. Don’t create an About Me page thinking the marketer is curious about your life story. WHat they really care about is how much of a good fit you are for their needs.