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What Does Your Audience Need?

Hi everyone! Have you started blogging with a nice tidy little keyword list? Bravo! You’re off to a great start. Now time to get deeper into your niche’s needs. I want you to spend a few minutes whipping up a target audience niche needs list. Just five to start with.

Make a little list so that you can think of things to blog about for them that will help them most and so that WHEN you blog, it’s not for Googlebots but for humans. Forget about keywords for a second and think about the actual person who is sitting there at his or her computer screen and has just landed on your domain.

Why are they coming to you? What do they need you for? What feelings and emotions do they have when they get there and what are they hoping to have once they click out? Give yourself a what and a why – what do they need and why do they need it.

I’ll share with you my example and another niche example below my video blog:

So here’s my example and then I’ll share a weight loss example below, too.

My Audience Needs Someone to Tell Them the Truth

There are so many scumbags out there making IM look easy like you’ll make $30,000 in 3 days with a “made for you” website – you know the kind.

They need someone to say, “Nuh uh! It’s HARD work but it’s good.” They need someone to not scratch backs with other marketers, but steer them toward true products and services that are worthy of their investment.

Marketers LOVE it when you feel too ashamed of yourselves for not “getting it” when you buy their product that you won’t speak up out of fear. Because if a lot of people had the courage to call them out on their lies, they’d be “run out of town” so to speak.

My Audience Needs Courage They Don’t Yet Have

I’ve been there – still there from time to time engaging in fear and letting it prevent me from succeeding. But I always push past it and I see my audience still wrapped up in fear, so I like to help people get past it when I can. Lead by example.

My Audience Needs Someone to Kick Their Butt Into Gear

I kick my own butt but not everyone is able to do that. Sometimes we so mired in our own pity party and sad story that we find it hard to get our butt’s up and get stuff done that needs to be done.

I like to offer a loving kick in the pants whenever it’s needed. I do it for my own family. I do it for myself. I’ll do it for you, my friends.

My Audience Needs Some Step-By-Step Instructions

So many people tell their audience to do something and then don’t tell them HOW. And unfortunately, a lot of people don’t know how to actually search right, so they might make the effort to look for information but they can’t find what they need.

I like to be the person who will make you a “how to” screen capture video walking you through a process when you need it.

My Audience Needs Someone to Listen to Them

This career is a lonely one (or it can be). People need someone to slow down, listen to them, and respond. Not a help desk. No opening a ticket. Damn I hate opening a ticket. Yeah, yeah I get it – it gets overwhelming with a lot of email, but stay on top of it and prioritize.

People need someone to listen to their relevant and off topic stuff and befriend them and I like filling that need.

Now Here’s a Sample of Wants for an Audience for Weight Loss:

  • Someone who has been there to show it can be done
  • Someone to help get them back on track when they falter
  • Someone to push them like Jillian on The Biggest Loser
  • Someone to listen to them about the pain causing them to overeat
  • Someone to dumb down the nutritional advice that gets overly scientific
  • Someone to share the best tools so they don’t waste even more money on dieting

If you sit down and see a keyword phrase about overeating, for example, give your personal story about the feelings behind it – build that human connection with your audience and get them into their emotions.

Get them OUT of their head. Yes, they may be out searching for “how to quit binge eating,” but when they land on your site and see that you’ve been there, done that they’ll say, “YES! She gets me!” THEN they’ll listen to your advice. But the connection was built on emotions.

If you want to, share what you think are five of your audience’s needs below. You don’t have to. But you can if you want. Examples always help everybody. And then the next time you blog, picture that person sitting there and their feelings AS you write.

Tiff ;)






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41 Responses to “What Does Your Audience Need?”

  • Mary Kathan says:

    I am still formulating this in the dog niche.

    I know a lot of ebooks sell about training dogs, but I think there is a lot more to it then just that.

    I think there is a lot of emotion and love attached to dogs (especially the people that read a blog about it).

    Mary

    • Tiffany says:

      There IS girl! You sit and think about it… for me?

      I worry every time my dog is acting weird – hacking or sneezing.
      I feel bad about leaving her alone when I have to go somewhere.
      I worry when she needs to play but I’m too tired.
      I feed her human food and Dr. Google is my friend about toxicity.

      Just a few examples when I’m looking up dog stuff.

  • Mary Kathan says:

    Great Tiff

    -Yesterday I did a post from your dog technology idea – Dog Surveillance camera (plus where you said to make an offer that helps your people)

    It is about ways to stop worrying when you leave and what your dog is doing (or the dog-sitter)

    http://www.awesomedog.com/dog-surveillance-cameras/

    So I think I am getting closer!

    Mary

  • Well, I’m pretty clear that visitors basically want free step-by-step instructions on how to do stuff.

    I offer them more detailed books that I publish on a lot of the subjects, so that they can go more in-depth if that is what they need.

    I’m also using the site as a venue for PLR article packs, but I don’t promote that yet on the site much as I need to get more stock loaded on the PLR page, and I don’t want to confuse the message for how-to-do-it visitors.

    I’ll be doing separate marketing direct to webmasters later on, that will link directly to PLR sales page, and that is another ‘needs’ issue and analysis from the current site visitors.

  • Denise says:

    Hey Tiffany…I noticed you don’t have a TOS, privacy policy or any disclaimers in your footer. I always thought we legally needed to have them. Can you please educate us on this topic?

    Thanks!

    • Tiffany says:

      I do on the sites where I sell eBooks Denise (usually) but nah not on my blog. I have an FTC disclosure under resources. I’m probably not the right one to educate on it as I don’t worry as much about it but Katie had a great page on it – maybe she’ll be able to link you to it!

  • I’m learning to focus on what they need. I try to think back to when I just got started online, and make a list of things I didn’t know, but needed to like, WordPress. I was so scared of WordPress that I built my websites the hard way – with Dreamweaver.

    With this latest challenge, I’ve tried to create posts about information newbies need. Since my motto is catering to newbies as a newbie, I have to fall in line with that. It does require a bit of thought, but once you know your slant, you can easily go from there.

  • Robert Mason says:

    Hi Tiff

    This is just common sense . . and yet how many of us take time to think about it?!?

    Thank you for the kick up the rear!

    I can see that I concentrate on the principles, but not on the people. I focus on what I have learned and wish to pass on, but not on the people who are searching and want to find a solution, not just a list of laws and how-to rules!

    It has certainly got me thinking about how I felt years ago – and how other people must be feeling now, and how I need to empathize with them, to show that I know how they feel, how I understand where they are coming from.

    Thank you Tiff for the eye-opener, or heart-opener!! Simple .. but very effective in making me take a step back and consider how I might help people better.

    Thank you!

  • Shan says:

    These are good tips, Tiff, especially about needing someone to listen and take them step by step.

    I think I need to narrow my niche because self help is too broad. I’m finding it difficult to focus on one area.

    My target reader is a baby boomer who wants to change things but doesn’t know where to start. Better trot off to ubersuggest.

    Shan

  • Shan says:

    Just ignore me today. I’ve either got a stomach bug or food poisoning so not 100%.

    Crawling to bed
    Shan

  • Jennifer says:

    There are 3 simple steps that you need to follow to make money as an affiliate. Yet most people fail to do this. I explain why people fail and then share the exact strategy I used to succeed. Yes I give you all the resources I used so that you can use them to. Find out what they are in my new blog post “Internet Marketing on Steroids – How to Get Rich Faster.”

  • Ooooh I like the idea of topic rotation. I think that is what I am actually doing at the moment for this challenge. Each week I focus on one area. It helps me to organise my thoughts otherwise I would be flitting from one thing to another and end up with zero completed blog posts.

    I am still working my way through figuring out who my audience is and the type of person who would gain something from little old me.

  • Sam says:

    Hi Tiffany:
    I have really enjoyed all three of your Vblogs today. This post is exactly what I am currently doing. Finding a need, and filling it. Great stuff, Take Care,
    Sam

  • Carol Amato says:

    LEAD BY EXAMPLE jumped off the page at me!

    That could actually be my motto for 2013, as I push the boundaries of my comfort zone…

    Loved the post, gonna take notes! :)

    Thanks for all you do to help others, really appreciate it, Tiff!

    - Carol

  • Kim Phoenix says:

    I totally agree that there are a lot of fraudsters out there just trying to make a buck.

    Tonight, I received an email from one internet marketer that warned his list not to buy a particular product, because it was not what it claimed to be. I sooo appreciated that email. It’s not that I had planned to purchase the product, but it just showed that he is thinking about his subscribers and putting their best needs first.

    What I wondered is how to do this best without worry of legal ramifications? For example, you’ll see that I wrote about the Clickbank marketplace on one of my blog posts. If you read it, you’ll notice that I go through the pros and cons, but you probably found that it lacked my true personality. I honestly don’t like Clickbank’s practices, but I didn’t come right out and say HOW MUCH they annoyed me when they shut down my account, because I’m afraid that I could get in trouble with them. My main reason that I will sign up with them again is because there are some products that I want to promote, but they’re only available for promotion through CB. However, if I had a choice, I would prefer not to use them. There, I said it. I really don’t like Clickbank. So maybe my post came across as read-between-the-lines. If you have time, I wouldn’t mind your opinion on that. Thanks!

    • Tiffany says:

      That is wonderful! You need to email me and tell me who that great marketer was. I don’t worry about legalities Kim. Worst case scenario I’m sure you’d be given the chance to take it down IF it ever came to that. People are allowed to their opinions. I think you do a good job of sharing your frustration on there.

  • Marilyn says:

    Great tips, my post are hit & miss with being personal, time to rethink my approach. Thanks for sharing.

  • I made my post for yesterday about this. Once again a post made me take action….well, there’s one I didn’t list on my post.

    Someone to inspire action.

    Anyway the rest of mine are at
    http://crystaltouchton.com/what-i-think-you-need-do-you-agree/

  • Pat Moon says:

    From responses and comments.. I believe people need & want to know how to eat healthy. They like the lists of foods that have certain nutrients. They like the lists of symptoms that certain nutrient deficiencies may cause. They like to read about success stories of how someone has overcome an illness with the help of nutrition. They do not really care about all the in-depth technical, chemical details; they just want the basics of nutrition. They want to know tips on how they can actually apply good nutrition to their everyday life.
    Tiffany, thanks for suggesting I think about this and asking us to make a list as such.

  • Alex says:

    Hi Tiff

    Today’s post is on blog security so here is part 1 with part 2 next week.

    http://www.thesimpleaffiliatesystem.com/simpleaffiliate/security/how-to-make-your-blog-more-secure

    Short link http://is.gd/rshetP

    All My Best

    Alex

    :-)

  • Sharon says:

    I know what my audience wants, but I don’t think I’ve really bothered to articulate it. I’ve never done keyword research for my blog (shame on me!) even though I read the comments on top blogs in my niche.

    Thank you for this post, I can’t wait to do this ‘assignment.’

  • Carol says:

    This assignment is harder then expected. I’ve done keyword research but never thought about consumer profiling.

    Thanks for the tip!

  • I don’t think I’ve once thought about keywords since I started my own blog. I write about what is happening, what I’m doing or something I think will help my readers. I try to write on a topic each week like my branding posts. I’ll be expanding on these as I go along, different topics that people want to hear about. I can see I need to put on my thinking cap again.

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