Hi everyone! Have you started blogging with a nice tidy little keyword list? Bravo! You’re off to a great start. Now time to get deeper into your niche’s needs. I want you to spend a few minutes whipping up a target audience niche needs list. Just five to start with.
Make a little list so that you can think of things to blog about for them that will help them most and so that WHEN you blog, it’s not for Googlebots but for humans. Forget about keywords for a second and think about the actual person who is sitting there at his or her computer screen and has just landed on your domain.
Why are they coming to you? What do they need you for? What feelings and emotions do they have when they get there and what are they hoping to have once they click out? Give yourself a what and a why – what do they need and why do they need it.
I’ll share with you my example and another niche example below my video blog:
So here’s my example and then I’ll share a weight loss example below, too.
My Audience Needs Someone to Tell Them the Truth
There are so many scumbags out there making IM look easy like you’ll make $30,000 in 3 days with a “made for you” website – you know the kind.
They need someone to say, “Nuh uh! It’s HARD work but it’s good.” They need someone to not scratch backs with other marketers, but steer them toward true products and services that are worthy of their investment.
Marketers LOVE it when you feel too ashamed of yourselves for not “getting it” when you buy their product that you won’t speak up out of fear. Because if a lot of people had the courage to call them out on their lies, they’d be “run out of town” so to speak.
My Audience Needs Courage They Don’t Yet Have
I’ve been there – still there from time to time engaging in fear and letting it prevent me from succeeding. But I always push past it and I see my audience still wrapped up in fear, so I like to help people get past it when I can. Lead by example.
My Audience Needs Someone to Kick Their Butt Into Gear
I kick my own butt but not everyone is able to do that. Sometimes we so mired in our own pity party and sad story that we find it hard to get our butt’s up and get stuff done that needs to be done.
I like to offer a loving kick in the pants whenever it’s needed. I do it for my own family. I do it for myself. I’ll do it for you, my friends.
My Audience Needs Some Step-By-Step Instructions
So many people tell their audience to do something and then don’t tell them HOW. And unfortunately, a lot of people don’t know how to actually search right, so they might make the effort to look for information but they can’t find what they need.
I like to be the person who will make you a “how to” screen capture video walking you through a process when you need it.
My Audience Needs Someone to Listen to Them
This career is a lonely one (or it can be). People need someone to slow down, listen to them, and respond. Not a help desk. No opening a ticket. Damn I hate opening a ticket. Yeah, yeah I get it – it gets overwhelming with a lot of email, but stay on top of it and prioritize.
People need someone to listen to their relevant and off topic stuff and befriend them and I like filling that need.
Now Here’s a Sample of Wants for an Audience for Weight Loss:
- Someone who has been there to show it can be done
- Someone to help get them back on track when they falter
- Someone to push them like Jillian on The Biggest Loser
- Someone to listen to them about the pain causing them to overeat
- Someone to dumb down the nutritional advice that gets overly scientific
- Someone to share the best tools so they don’t waste even more money on dieting
If you sit down and see a keyword phrase about overeating, for example, give your personal story about the feelings behind it – build that human connection with your audience and get them into their emotions.
Get them OUT of their head. Yes, they may be out searching for “how to quit binge eating,” but when they land on your site and see that you’ve been there, done that they’ll say, “YES! She gets me!” THEN they’ll listen to your advice. But the connection was built on emotions.
If you want to, share what you think are five of your audience’s needs below. You don’t have to. But you can if you want. Examples always help everybody. And then the next time you blog, picture that person sitting there and their feelings AS you write.