Hi everyone! What if tomorrow, you woke up and an armored car was sitting outside your house with tons of security – and I walked up to your door and told you I was GIVING you the Hope Diamond, worth an estimated $350 million? The only condition was, you couldn’t sell it for 6 months – no other strings attached – I was just handing it over to you because I like you.
Let me be specific in what I’m asking – what would you actually do with it right that second? For the next six months? Let me give you some background on where this question is coming from…
I finished my blog post today about prep steps and then practiced what I preached. I started looking into resources to educate ME so I could educate my AUDIENCE. I first went online and ordered:
- The Power of Story (which I meant to order the other day and apparently only put in my cart and forgot to check out LOL)
- The Only Way to Win: How Building Character Drives Higher Achievement and Greater Fulfillment in Business and Life
- Time Warrior
I also called my local Barnes and Noble and had them hold one for me to come pick up today. It was:
When I got into Barnes and Noble, I went to the magazine rack and I found two magazines I wanted:
- Success Magazine (“What Achievers Read” is their motto) and one that has floored me…
- Motivated Magazine (OMG this one is Canadian and I have dog-eared just about every page and I’m only halfway through).
Then I stopped off at the bestselling success and business book rack and picked up these two:
So I go sit in carpool line and I’m the first one there – I have a long 30 minute wait for the kids to get out. I grab the Motivated Magazine out of the bag and a pen so I can circle anything that appeals to me. I also dog-ear pages so I know I’ve circled something. I’ve almost ruined the magazine it’s so circled and dog eared.
The very first thing that spoke to me was an article by a woman named Kelley Keehn, a Canadian money expert. That’s where the Hope Diamond comes into play. The way Kelly explains it (although she uses a multi million dollar car) is that if I did walk up and give you something amazingly valuable, chances are you’d take the responsibility very seriously, right?
You wouldn’t thank me, shut the door while eating a Cheeto and toss the Hope Diamond over on the coffee table, would you? Probably not. You’d go to some lengths to protect it, keep it clean and safe. You might hire security guards or get it insured.
You wouldn’t even resent me for it – you’d gladly do it because it was GIVEN to you, after all – this amazing gift. Then Kelly says that this gift I’ve just given you is going to increase your net worth, right? And it hasn’t even cost you a penny.
She talks about how proud you’d feel to be the owner of that Hope Diamond. Probably brag a bit to friends, maybe even do an interview with the local news or national news outlet about owning it. She says you might even embrace a little ‘tude now that you own that baby. A little Hollywood “Don’t you know who I am?” mindset. LOL!
And here’s where she knocked my socks off and curled my toes. Kelly says that WE are the item that can increase our net worth. Yet we complain and resist investing in the maintenance and upkeep of ourselves.
- “Spend money on a course? Pffft! No thanks! I don’t have money for that. “
- “Spend cash on coaching? Nah. Maybe someday when I’m bigger or have a plan. “
- “Hand over $10 a year and $10 a month for a domain? No way, Jose! Not until I have more money rolling in.”
But I guarantee you if it was the Hope Diamond, you’d find a way to protect and maintain it. You might borrow money from a friend or get a part time job to pay for what you needed, but you’d do it.
YOU are a valuable commodity – because YOU are your vehicle to success. Your mind is what’s going to be creative and brave and communicate with your target audience. Yet you can’t be bothered to invest in yourself or your needs. YOU were given to yourself free, just like I would have handed over that Hope Diamond.
I like how Kelly put it: “Why do we question the cost to maintain, educate and refine its worth when it’s us and we were born with it?” You wouldn’t question doing the same with a tangible item.
I’m hearing lots of stories of no self worth floating around. Not good enough. Not enough time. Not enough knowledge.
Why did I tell you about everything I bought today? Because you all know I’m working hard to pay off debt and get tuition paid in full. Yet today I spent $128.45 on resources to educate ME so I can become the leader YOU need me to be so that I can guide in my niche.
I invested in refining myself, in educating myself. And trust me – I have other things that $128.45 can go toward. But I am my own money machine. I will be the thing (not a keyword tool, not a web 2.0 platform, not a coach, not a product) that generates money to take me to the next level – and NOT getting this insight is what will keep me stagnant.
And honey, I refuse to be stagnant.