Hi everyone! I just got the sweetest email. I won’t say who wrote it but y’all have told me this before and I thought it’d make a great blog post because people DO want to know how I do it. I’ll tell you what I think and then you say – after all, you’re the ones doing it! LOL
Tiffany I need your help! In an attempt to build a list (as a future project), I’d like to build a very strong relationship with my readers. When I think of a strong relationship with readers I think of you. Do you have a couple tips you could pass on to poor ol’ me? They’d be super appreciated. I guess mainly in regards to the emails you send… I mean they’re some of the only that I read… the other lists I’m on I rarely read the message.
1. Think about why you DO read me.
What is it that makes you not only open my emails but maybe do more than just scan?
2. I don’t just promote. I share.
How often do you see me send out an email that says, (read this with your best loud used car salesman TV commercial voice in mind) “You have GOT to see this BRAND spanking new TOOL I just found! It’s amazing! It’s revolutionary! It’s like marketing on steroids!”
How about … never? I don’t just promote, period. Not even for dear friends. I buy and review products and share my thoughts, irritations, and excitement with you. BIG difference.
3. I protect my list.
Never ever JV with scumbags and share all the behind the scenes stuff that goes on – sure, it gets messy sometimes but oh well! That’s life. They can’t just think of you as all sunshine and unicorns. I don’t trust people who are positive with every email. They NEVER have any frustrations to share? Then they’re like the Stepford marketer and I want nothing to do with them.
4. Don’t be one dimensional.
I know there have been a few people drop off who said they didn’t a crap about my chihuahua (Little Red Riding Dog here to the left) or what I’m cooking for dinner, but I’m glad to see those people go. I personally have the philosophy that if I’m learning from someone, I have to trust in who they are.
I like to know the overall person – it helps me size up ethics. I like to know if someone’s married, sad, feeling lazy, etc. That’s just ME – and if I’m like that, then there must be others. Just makes people more real when you get a glimpse into their real life.
For example, y’all know I live in my childhood home, that I’m working my butt off to pay for my kids’ tuition, which is more than college, that I’m a vegetarian – even that I’ve had marriage woes.
Why do I personally share all that?
You’re my friends. I’m a hermit. I got really sad when Cynthea (a regular here) emailed me to say she’d gotten a real great job and was moving on – but that she loved me still! I will miss her. I mean I am tearing up right this second writing that. How dorky am I?
I don’t care. That’s who I am. I care about people I’ve never met thousands of miles away – because they’re my friends.
That’s how I relate to my list.
Maybe my subscribers will help you more by answering below. Maybe they’ll have other tips from others they follow, too.
And there’s a discussion going on here about the same topic where I’m being discussed about this and others are sharing their opinions, too. As you’ll see, some love that style, some don’t. I’m cool with that. I love my people – the rest can go elsewhere.