When it comes to selling your eBooks online, you only need a 1-page minisite to do the job. Now, let’s learn the basics of getting your own minisite up and running.

The first thing you need to do is register your domain(s) for your info products. When it comes to domains, you should aim for a dot com – the shorter the better. I use GoDaddy to register my domains.

Although it’s been said that major search engines rarely use Meta Tags and title tags when you’re trying to get your site ranked higher, many of the lesser-known search engines still do include tags in their algorithm for ranking sites, so be sure to maximize your site for search engine optimization. And I’m only going off what I’ve been told here – I’m no SEO expert.

Depending on the kind of information product you sell, your site can be as simple or as complex as you want it to be. Most info products are simple min-sites – that means it has a border surrounding the content, which is a lengthy sales letter that includes testimonials, headlines, and bulleted lists of the features included with your info products. See an eample here: http://www.guide2ebooks.com

It will also tout the freebies that come with the product – bonus reports designed specifically with your customer’s needs in mind. You’ll need to include a thank you letter for after your customers make the payment, and it should include instructions about how to download or receive the info product they’ve just purchased.

This is all the easy part. The hard part comes in trying to get your site listed in search engines – and then work its way up to the top 10 searches. No one knows for sure what algorithms Google or other major engines use to rank sites, but we do know that fresh, unique content that is relevant is one of the deciding factors.

You can use pay-per-click search engines, but you really want to drive millions of visitors to your site – for free, right? That means constantly testing your keywords and phrases, testing your web copy to see which provides the highest conversion ratio, and continually trying to get your site positioned on other sites for linking purposes, without using a link farm.