Hi everyone! Article marketing is one of those things that a lazy, greedy person like me just abhors. I’m selfish – I want my own content on my own website. Article marketing has long been touted as one of THE primary ways to enhance SEO – and like all of you, I read the courses and did the time myself when I was just learning the ropes – for all my little niche topic sites. I did it whenever a “course” would instruct me to do it.
I even drink out of my favorite Ezine Articles coffee cup each morning that I earned for some reason or another. I forget.
But I no longer DO article marketing for the sake of SEO and backlinks. I just don’t DO backlinking at all now, really. Not with SEO in mind. I’m going to show you a very short and interesting video (like 2 minutes) by Matt Cutts (of Google) in just a sec – but let me expand on the whole article marketing issue myself real quick from a Tiffany Freaking Dow perspective. LOL!
People always email me about article marketing and I generally tell them I prefer to keep my own content on my site. I’m sure they go on to find another marketer who is in line with their craving for article marketing tips.
I do build pages on other sites – take Squidoo.com for instance – but it’s NOT for SEO purposes. It’s mainly so that I will have more opportunities to convert into a sale. For instance – if my site has a page about a deep fryer, I will create a deep fryer lens on Squidoo that has ONE of the links to my own site.
This benefits me because the customer might go to my domain and bookmark it and see other items they want to buy. If the lens wasn’t enough, then maybe my page on my domain can clench the sale.
Also, my own domain might take up 1-2 spots in the SERPs, but I’d love to have a few other pages with a chance to rank well, too – so I can make more sales – and Squidoo is a nice place to convert.
When I implemented the original Bring the Fresh product, for example, I did the linking they instructed for testing purposes to show you how the course worked, but I didn’t continue it – and it wasn’t for this site. It was for other niche sites I later sold.
I get asked all the time: “How do you get backlinks to your blog?” (This blog). Well, I write blog posts that people get inspired by, get angry about, or want to share for good reasons.
Apparently, and I’m no SEO pro, search engines used to consider the number of inbound links to help them determine PageRank and all that jazz. Well now it looks like they’re considering the actual site content and its social appeal. Hooray!
When I go to someone else’s marketing blog, and I’m wondering how much of an impact they have, I don’t look for ads or keyword titles – what I look for is the number of comments they person has and the number of social shares.
This tells me at a glance if this person has a following or not. It tells me whether or not this person’s blog is engaging. That’s what matters. That’s what Google wants. Good content. An original voice. Sharing something people want.
Listen to Matt Cutts tell what he thinks of article marketing in this 2 minute video and then I’ll continue:
Now he talks about duplicate content – they go into that on Google blog posts, so all that means is if there’s 100 sites with the same article, they’re going to choose only the best – maybe 1-2 to show up front. So if you’re thinking about PLR – tweak it, or even use it as curated content where you add YOUR commentary on what’s been written.
Use PLR as a springboard for ideas, not for some cut and paste measure. Every website needs a voice – and you HAVE to develop one for your site. PLR can’t do that. It can give you a nice structure of information and facts, but it won’t reach through the computer and grab the collar of the reader and say, “You’re not going ANYWHERE, Bub!”
Not like an original post with an attitude can!
Be inspiring, be creative, be funny, be honey badger – whatever you truly are – to get your audience to engage with your content.
Matt has it right on when he says to create content that makes people want to link to it organically. Let other people link to you – forget about linking to yourself, unless it’s some sort of original content and you want to point to your site so that your readers can get more information on your site or blog.
As he says, don’t write article marketing content with the hope that someone needs content for their own site with a link back to you just because they have to. Those aren’t quality sites. Quality sites have an audience that comes back for more because they relate to the blogger (even if relating means they get so annoyed they just have to read what’s next).